5 Reasons Why You Need to Market Outside of Social Media.

I’m so happy you’re here! I’ve been getting such joy out of blogging again. It’s so fun to really dig back in here and have a space where I can say everything that needs to be said without worrying about restrictions on space. PLUS – I love that I can repurpose this content into other posts. That’s a sneak peek on a blog post coming soon near you! I wanted to address something that I think a lot of people are neglecting in 2020. There’s more to marketing than social media.

Yup. True story. I am seeing more and more entrepreneurs get stuck in a vicious cycle of creating content solely for Instagram or Facebook. I’m going to give you 5 really solid reasons why you need to start posting on social LESS and other places MORE.

#1. Neglecting your other sites doesn’t provide a cohesive experience for your clients.

If I’m your client, and go to your google business, your website, or literally anywhere else I can find you online, and you haven’t updated or added anything to it since 1979, I take serious issue with this. If you haven’t updated or added anything in that amount of time, it honestly makes me think twice about working with you.

Why? I’m afraid your communication and everything else will be equally as outdated. I’m not saying shinier is better, but you want to look equally involved in all the channels you are on. More on that with point #4.

#2. Facebook and Instagram have become so saturated it’s hard to be heard and seen.

Okay y’all. Who hear feels this and sees this on the regular? All of you should be raising your hands here. Now more than ever, you have to struggle to be seen. That’s why creating an ad strategy for your social profiles is so important these days.

“Facebook is no longer the one-stop-shop it used to be. Younger demographics are favoring the sister platform of Instagram, as well as TikTok and Snapchat. Every ‘early-mover’ advertiser who embraces smaller networks now (e.g., Twitter, Quora, Reddit, Snapchat) will enjoy an environment of relatively low cost due to lower levels of competition.”

Emma Franks, Sr (Social Account Manager, Hanapin Marketing)

What are a few things you can do to spur this along?

• Start writing blog posts. This evergreen content will actually help your website SEO, and give you lots of content you can repurpose later! Win-WIN! Insider tip: get in your insights on Instagram, and see what your most popular posts are to create those blog posts! You have content you can build on and expand on in those posts.
• Post on Reddit, Quora, or Twitter. Here’s another great space to repurpose content from your posts. Pull out a quote, or relevant piece of content you already wrote and start engaging outside of social.
• Post to LinkedIn. 78% of B2B marketers say LinkedIn is the most effective social media platform for content marketing. (Content Marketing Institute). Guess what? That BEATS OUT Facebook who sits at 42% for B2B Marketers.
• Starting using Google Posts. When people interact with your listing more it can increase your rankings through “Behavioral Signals”, one of 8 key Google local search ranking factors. A high click-through rate, from your GMB listing to your website, is considered a behavioral signal. (Chatmeter)

#3. Your SEO will thank you later.

SEO requires a lot of work. There are multiple things that go into your SEO and if you’re constantly just focusing on your social channels, that’s lost time and energy that could go into something that will affect your local search on google, add to your website authority and rank, and slow your progress.

There are multiple levels of SEO optimization including the following:

• Quality backlinks (linking to other pages within your site)
• Relevant Keywords/Phrases of what people are searching for- Website Authority (how long your site has been live)
• Optimizing each page for search (making sure it’s well organized and easy to read)
• Making sure the content is navigational (specific key words), informational (education regarding those key words), and transactional (how do they purchase, order or sign up for those key words)
• Setting up your google analytics – for a great tutorial on this: click here!
• Making sure your meta tag (the description people see when they search for your website under your website title name) is eye catching and informative.
• Google Business is also a huge part of your SEO – regarding reviews, photos and information – so that’s another thing we’ll need to work on. Making sure you get good reviews, add plenty of photos, use google posts, and have your information claimed and accurate!

#4. You need to have an omnichannel approach to digital marketing in 2020.

Not to be confused with multichannel marketing. What’s the difference? Multichannel marketing is when companies have social media platforms, blogs, podcast, YouTube, etc and kick out consistent content on those channels, but don’t necessarily provide a cohesive experience across all of those channels.

Omnichannel marketing different is that each of the channels (social media, reddit, LinkedIn, etc) used in this strategy are connected into a single, holistic user-centric structure. That simply means that each of these channels works with one another to create a consistent user experience across those platforms.

Think about stores like Starbucks, Sephora, Walgreens or Disney. All of these platforms provide a consistent experience across all of their channels. No matter whether you’re on mobile, on an app, website, or other platform – you can expect a seamless experience from these omnichannel geniuses.

#5. There are only so many hours in the day.

Here’s the main point of this message. Social media – specifically Facebook and Instagram are INCREDIBLE business tools. But you have to make sure you are utilizing the limited amount of time in your day to really capitalize on what’s out there.

I think we can all agree that posting 7 days a week to a social channel takes a lot of time and energy, right? Working smarter with the content you have means posting less so you can focus on other things that are going to make it easier for your customers to find you online, in addition to providing them with a consistent experience no matter where they find you.

HEAR THIS: I’m not saying, “spread yourself super thin and do all the things.” I AM saying: “Re-evaluate yourself online and think of your customers first.” I understand you not wanting to post on LinkedIn, or blog, but guess what? It’s not about you. It’s about your customers. Where are THEY? What do THEY like? How do THEY find you?

Once you can start answering those questions, your business can be more effective online. Guaranteed.

As always – if you want to talk strategy, or need a better picture of how you stack up online, or you need to know what your customers see when they see you, drop me a line. I’d love to chat and show you how you can close those loops and get more time back in your day to do what you love to do!

XO!