more coffee, less drama

What is content marketing? A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in products or services. According to the Content Marketing Institute (CMI), 32% of marketers think their content creation workflow is fair or poor.…

At the end of the day, if something happens to social media – what do you have? Do you have a way to stay in front of people? Is there something out there that keeps you relevant on the internet besides Facebook or Instagram? Something that YOU control the story on – that walks like you, talks like you and is a reflection of you?

We all have egos. We’re human. It’s why we compare ourselves to others. It’s why we get offended when people don’t give us positive feedback. It’s our sense of self esteem and self worth. While having an ego can help us challenge ourselves and push us into situations that make us uncomfortable, it is often deployed during fear and scarcity.

An Interview with Tara Cochran of Olive Fox Brand Strategy + Design Tara is the strategist + designer behind Olive Fox Design. “I have always felt the most inspired when creativity came with a solid structure. After years of being an auditor, I found my perfect fit in the artistic world with brand strategy + design. This is a space…

You want to know the fastest way to kill something special? Just try comparing it to something else.

Let’s talk about lowering your price. Whoa. There’s a loaded sentence. I’m going to make a bold statement here, that I’m going to unpack in this blog post. “You don’t need to charge less. You need to add value.” There’s this fear that all entrepreneurs have. “My prices are too high”, “No one will pay this much money”, “should I…